Perekrestok(X5 Group) selects RAINUS
Perekrestok is Russia’s largest supermarket chain managed by X5 Retail Group. Established in 1994, it currently has more than 960 stores nationwide.
In February 2020, Perekrestok began the roll-out of a new store concept. Among the highlights of the new concept are the digital transformation and the selection of new services offered in the store.
As a part of store digital transformation, in 2021 Perekrestok selected RAINUS’ InforTab to keep up with the latest retail trends and innovations.
Electronic Shelf Labels are connected online and automate price change by a centralized management process. It allows the prices of fresh food and food-to-go to be discounted throughout the day to help with the retailer’s aim to reduce food wastage.
The InforTab solution is an advanced way to digitize retail and improve customer loyalty. And it enables store associates to focus on sales activities that add value to the shopper experience. The new technology also cuts label printing costs and reduces losses resulting from labeling errors.
RAINUS’ InforTab helps Perekrestok’s digital transformation and cost optimization by achieving excellence in operations.
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